Yo-Yo Ma is strongly committed to educational programs that not only bring young audiences into contact with music but also allow them to participate in its creation. While touring, he takes time whenever possible to conduct master classes as well as more informal programs for students - musicians and non-musicians alike. At the same time he continues to develop new concert programs for family audiences (helping, for instance, to inaugurate the family series at Carnegie Hall). In each of these undertakings, he works to connect music to students' daily surroundings and activities with the goal of making music and creativity a vital part of children's lives from an early age. He has also reached young audiences through appearances on Arthur, Mister Rogers' Neighborhood and Sesame Street.