Marvel at Pucci's colorful whimsical designs in this futuristic mod boutique. Perfect for finding that psychedelic silk blouse or a florescent pair of leggings.

Born in 1914 to one of Florence’s oldest noble families, Emilio Pucci became a fashion phenomenon in the 1950’s. It all began when he created a streamlined ski outfit, photographed for Harper’s Bazaar and his trailblazing vision continues to reverberate today.

Emilio Pucci, in 1967, naturally embodied the post war, jet set glamour which captivated a new group of modern, active women. The Pucci family palace, in the heart of Florence became the ideal location for his young couture fashion house, where he set up his ateliers in the rooms on the ground floor of the palace, and restored the grand gallery, baroque ballroom and adjoining rooms to show his collections and received fascinated press and clients. Nowadays, the palace still holds the offices for the Emilio Pucci Headquarters.

In the 1990’s, Emilio’s daughter, Laudomia Pucci, began to take over her father’s business. In April 2000, an alliance was formed between the Pucci family and LVMH, the French luxury group, where 67% of the capital was acquired. Since then Laudomia Pucci is Image Director.

In October 2006 Matthew Williamson, English famed designer, was appointed Creative Director, taking over the role from Christian Lacroix who had been designing the brand’s collection for 3 years.

Store Hours Mon-Sat: 10am-6:30pm Sun: 12pm-5pm