In February 2010, Opening Ceremony expands to open a second New York location at the Ace Hotel. With a mutual appreciation for classic American heritage and internationalism, Opening Ceremony and Ace make a perfect couple. Opening Ceremony at the Ace brings a clever and comprehensively curated assortment of the travel necessities collected expressly for Ace’s clientele of traveling creative professionals and culturally curious tourists alike. With one side of the shop dedicated to men’s essentials, and the other for women’s, the entire 1,500 square foot space is packed with hand-picked favorites including Haribo snacks, Walker's English crisps, international and domestic magazines, McSweeney’s books, European toiletries, Khiel's travel sets, Criterion Collection DVDs and many more. Opening Ceremony’s seasonal clothing collection is also available alongside the selection of travel items and souvenirs.

Some of Opening Ceremony’s most celebrated designers, artistic collaborators, and product partners also contribute their efforts to the store, creating exclusive merchandise available only though this Opening Ceremony location. Favorites like Proenza Schouler, Band of Outsiders, and Alexander Wang all offer their take on souvenirs. New partnerships include Maison Martin Margiela, Phillip Lim, Barton Perreira and more.